selling your home Archives - SkyBlue Portland

Remodeling Your Portland Home for Resale

Remodeling Your Portland Home: Curb Appeal

Have you ever wondered how much return on investment you can realistically expect from remodeling your Portland home? Well, wonder no more. Because here are the latest Portland-specific figures. The highest return on your remodeling dollar? According to the Remodeling 2018 National Cost vs. Value Report, replacing a garage door earns a 130.7% return on your investment. This makes sense, because unless you can entice potential buyers off of their computers, out of their cars, and up to your very attractive front door, you don't stand a chance of selling them your … Continue reading...

Video Marketing: We’re Not in Kansas Anymore

The real estate world has changed. Have you noticed? The old world was controlled by real estate agents who held the keys to the MLS, where most listings live. In the new world, buyers scour hundreds of MLS listings at hyper speed, becoming overloaded with the barrage of data and poor quality photos. The new world is such a different place that it’s sometimes difficult to make sense of it. Sort of like Dorothy in the Wizard of Oz. Related: Selling Your Home in Today's Market When it comes to selling your home today, the goal is to get the buyer to stop … Continue reading...

How to Prepare Your Home for Sale

When you're ready to prepare your home for sale, remember this: Most people think that buying a home involves a rational decision. It doesn’t. Human beings rarely make purely rational decisions. We make emotional decisions, almost instantaneously—and then justify them with a bunch of mental gobbledygook that sounds logical. We can't help it, it's how we roll. So now that you have decided to prepare your home for sale, you need to look at it from the perspective of your emotional potential buyers. Today’s buyers are design savvy thanks to mega taste makers like … Continue reading...

The Art of Pricing a Luxury Home for Sale

Pricing a luxury home is more art than science. Here's everything you need to know to get top dollar in Portland's competitive real estate market. When it comes to luxury homes, no two are alike. That’s what makes pricing a luxury home more art than science. You can’t simply compare square footage, lot size, number of bedrooms, and general condition of the home. What Is a Luxury Home? Most luxury homes were custom built in a coveted location and often have unique features that reflect the esthetic of the original home owner. In the luxury home category, you’ll find a … Continue reading...

5 Juicy Reasons To Sell This Summer

Five Reasons to Sell in Portland's Hotter-than-Hot Summer Real Estate Market. As temperatures rise, buyers are cruising the streets of Portland (and surrounding communities)— maybe with LunaCafe’s Blueberry Lavender Limeade in hand—desperately seeking their ultimate home. Which might be YOUR current home. They want to be settled into their new digs by fall--and definitely by the holidays. So summer is quite possibly the best time to list your home for sale. Plenty of buyers, eager to make the jump NOW, before winter closes in. FREE SELLER’S PLANNING … Continue reading...

The Easiest Way to Botch Your Home Sale

When it comes to selling your most important financial asset, first impressions matter. Big time. Now, there are A LOT of ways to botch your home sale. We’ve seen every one of them. But if we have to choose the EASIEST, FASTEST way to make sure you won't sell your house, it’s got to be poor quality home photos. Why? Mirror Mirror on the Wall: Seeing is Believing Because 84% of today’s home buyers use the internet to select the homes they want to physically view with a real estate broker. And 100% of real estate brokers use the internet to conduct market analysis and … Continue reading...

The One and Only Thing You Gotta Do to Sell Your Home FAST

The One and Only Thing You Must Do to Sell Your Home Fast | SkyBlue Portland

What we often encounter in listing appointments are sellers who don’t want to look realistically at their competition. We understand the psychology. We’ve been victim to it ourselves. It’s not magic. There's no voodoo involved. Sure, you should freshen your home’s paint both inside and outside. Expend some effort on curb appeal while you’re at it. And talk to ---- about some level of staging for the interior. These things will pay off. But only IF you price your home competitively. And that’s ONE BIG IF. What we often encounter in listing appointments are … Continue reading...

When the Price Is Right: How to Price Your Home for Sale

Here's what happens when you price your home for sale higher than what current comparable homes have sold for. ZERO. ZIP. ZILCH. Why is this? It's because buyers today have easy access to all data for every home for sale in any given market area. Buyers are smart. They CROSS COMPARE. And of course they want the best home they can get for the money they have to spend. Pricing you home for sale in today's competitive market is part art, part science. Getting it right depends on analysis of current market trends for a particular neighborhood, as well as a deep market … Continue reading...