When you’re ready to prepare your home for sale, remember this: Most people think that buying a home involves a rational decision. It doesn’t.
Human beings rarely make purely rational decisions. We make emotional decisions, almost instantaneously—and then justify them with a bunch of mental gobbledygook that sounds logical. We can’t help it, it’s how we roll.
So now that you have decided to prepare your home for sale, you need to look at it from the perspective of your emotional potential buyers. Today’s buyers are design savvy thanks to mega taste makers like Pottery Barn, Crate & Barrel, West Elm, and Williams Sonoma Home. These purveyors of style set the new standards of gracious living. And buyers will view your home for sale with these dream makers in mind.
Selecting the perfect house is an emotionally charged experience for most buyers, and they typically look at 10 homes before making a decision. Imagine losing a possible sale because the buyer finds another house more appealing.
Your buyer must be able to imagine themselves living and thriving in the home you are selling. It’s hard to imagine oneself in a home that is branded with someone else’s personal style and mementos. Or a home that is unkempt or in need of numerous repairs. Or even a home that is not painted in a neutral and appealing color palette.
Small things make a big difference when selling your home
You can’t expect buyers to envision the unrealized possibilities in your home for sale—not unless you plan to give them a significant price reduction. Move-in-ready is today’s standard.
In preparing your house for sale, start with the exterior and work toward the interior, keeping in mind the importance of first impressions—and that all important “curb appeal.” Did you know, for instance, that nearly half of all houses are sold before buyers get out of their cars? Amazing, isn’t it?
Stand across the street from your house and review its curb appeal. What can you do to improve that very first impression? Even small things—like a huge ceramic pot overflowing with flowers–can make a big difference.
Professional staging is also a good bet for most home sellers. According to the Real Estate Staging Association, staged homes spend 78% less time on the market compared to non-staged homes. That saves monthly overhead and avoids potential price reductions, which typically average 1% of listing price per month.
When it come to selling your home for the best possible price in the least possible time, we have the strategy. Check out our seller’s page, and give us a call.
To Prepare Your Home for Sale: Clean, Repair, Unclutter, Neutralize, Depersonalize, Dramatize
- Thoroughly scour every square inch of your home, including closets, cupboards, and drawers. Consider enlisting a professional cleaning service.
- Make sure every room smells as good as it looks. Pay special attention to carpets, pet areas, nurseries, and bathrooms.
- Consider fresh paint to make your home look like new.
- Thoroughly examine the interior and exterior of your home and make all necessary repairs, large and small.
- Give buyers confidence in the maintenance of your home.
- Create a roomy, comfortable, inviting feeling in your home.
- Make every room look larger and neater.
- Remove or store items you don’t need.
- Help buyers picture themselves living in your home.
- Neutral paint, décor, and carpeting are essential.
- Eliminate distracting colors and accessories.
- Remove all family pictures and other personal memorabilia.
- Less is more when selling your house.
- The exterior and every room of your home should look inviting.
- Your home should be memorable.
- Scour showrooms, magazines, and catalogs–as well as Pottery Barn, West Elm, William Sonoma Home, and Crate & Barrel Pinterest boards for home style ideas.
Tell Me More
- How Can I Prepare My Home for Sale on a Budget? | About Home
- How to Prepare Your House for Sale | About Home
- Staging Your Home | HGTV Front Door
- 101 Ways to Prepare Your Home for Sale | Meg Ross
- 9 Things I Learned From Preparing to Sell My Home | Popular Mechanics
- Get the House Ready | Realtor
- 10 Ways to Prepare for a Showing | Trulis
Copyright 2015 Susan S. Bradley. All rights reserved.