When it comes to selling your most important financial asset, first impressions matter. Big time.
Now, there are A LOT of ways to botch your home sale. We’ve seen every one of them. But if we have to choose the EASIEST, FASTEST way to make sure you won’t sell your house, it’s got to be poor quality home photos. Why?
Mirror Mirror on the Wall: Seeing is Believing
Because 84% of today’s home buyers use the internet to select the homes they want to physically view with a real estate broker. And 100% of real estate brokers use the internet to conduct market analysis and compare homes for sale in specific market areas. They make recommendations to potential buyers based on what they see on the internet. They don’t bother touring homes that don’t sparkle and dazzle on the web.
In today’s internet-driven real estate market, you have about 10 seconds (that may be generous) to tell your story and hook a potential buyer. TEN SECONDS! It’s a high stakes competition, with a lot of money, YOUR money, on the line.
If you don’t know the rules of the game or refuse to play the game by the rules, you will lose.
10+ Ways to Botch your Home Sale in Today’s Market
- Grab your camera (which you rarely use) and quickly take a dozen photos of your home for your MLS listing.
- Don’t be concerned about curb appeal. It’s what’s inside your home that counts.
- Don’t repair everything in your home that needs repair before taking your photos.
- Don’t clean your home within an inch of its life before taking your photos.
- Don’t remove every bit of visual clutter and distraction from your home before taking your photos.
- Don’t remove every personal object from your home before taking your photos.
- Don’t remove your dog and cat from your home before taking your photos.
- Don’t ensure that all rooms in your home have plenty of light before taking your photos.
- Don’t have your home professionally staged before taking your photos.
- Don’t incorporate the elements of photo composition when taking your photos.
- Don’t enlist a professional home photographer to take the photos of your home.
Why am I so certain that your home won’t sell if the photos don’t sell the dream? Because your competition knows the rules of the game and is playing all marketing angles to ensure THEIR home captures the attention of ALL potential buyers in YOUR price range and neighborhood.
How to Botch Your Home Sale: Slideshow
I didn’t have to search long to find these poor home photos on the Regional Multiple Listing Service (RMLS). Poor home photos are more the norm than the exception. Each one of these photos has serious flaws, which I detail for you. Remember: We aren’t just talking visual esthetics here. We’re talking the time it takes to sell a home in today’s market and the price that home garners–which both equate to MONEY.
What Are Quality Home Photos Worth?
- According to The Wall Street Journal, at the closing table, listings above $300,000 with nicer photos gain anywhere between $934 and $116,076 over listings using photos from point-and-click cameras (measured by the difference between asking and final price).
- According to a Redfin study, homes priced above $300,000 sold 25%-125% faster when represented by quality photos shot with an SLR camera rather than a point-and-shoot camera.
- According to a Redfin study, listings with quality photos get more online attention.
- According to this real estate photography site, properties listed online with more photos sold faster than those with less photos. Properties with only 1 photo averaged 70 days on the market, while properties with 20 photos averaged just 32 days on the market.
- An analysis conducted by Tim Ellis of Redfin shows that home listings shot with a DSLR camera (high likelihood of professionally shot photos):
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
- An analysis conducted by Kris Bjarne Haug at Papilios Real Estate Photography in New Orleans of approximately 500,000 unique visitors to the Latter & Blum Real Estate site, indicates that professionally photographed homes receive an average of 61% more views than their peers across all price tiers.
What home sellers need to understand is that they aren’t just selling a home. They are selling a DREAM. In order to sell a dream, you need pictures that tell a seductive story, that entice potential buyers into the story and enable them to see themselves living happily within it.
And unlike what several other articles on this topic suggest, it’s not just about the type of camera used for the photo shoot. It’s more about the vision, imagination, and experience of the photographer behind the camera lens. It makes all the difference.
Check out our free Guide to Selling your Home to see the visual marketing we provide for every home we list. From professional staging, still photography, 3-D photography, video tour, and drone photography, our listings sell fast and for top dollar because your home is beautifully represented on the web–where all the buyers are searching and comparing properties.
Whether you are buying or selling, give us a call today at 971-804-4618. We know the Portland real estate market, we’re top-notch listeners, negotiators, problem solvers, and marketing pros–and we’re here for YOU.
- The Statistical Benefits of Professional Real Estate Photography | High Shots
- More Proof That Professional Real Estate Photography Makes A Difference | Photography for Real Estate
- Do Professional Photos Matter in Selling Your Home? | The Wells
- In Real Estate, A Picture Is Worth $1,000 or More | The Wall Street Journal
- Professional Photos Will Help Sell Your Home For A Higher Amount! | Trulia
Copyright 2014 Susan S. Bradley